Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s ‘app pack’ search results.
Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization.
For apps, there are distinct ranking factors. Although they are similar to ranking factors for a standard web page, there are differences that you need to know about.
Here’s how you can optimize your app to get the best possible rank.
Yes, you need to optimize
That trend will likely continue. Why? Because Google is emphasizing app downloads from search results while brushing aside Google Play as a search engine. Google has also become better at ranking apps, a trend we can expect to continue.
Even though 40 percent of people still find apps by searching in an app store as of now, it’s still a great idea to plan for the future and optimize your app so people can find it with a search engine.
Get in the app pack
Although the word “app” can include web-based applications offered as a service, most people think of apps as mobile applications that people download and install. Google understands that.
As a result, Google now includes an “app pack” at the top of the mobile search results. You can see it if you open up the browser on your mobile device and search for something like “photo editor.”