Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user. Similar items supports handbags, sunglasses, and shoes and will cover other apparel and home & garden categories in the next few months.
The Similar items feature enables users to browse and shop inspirational fashion photography and find product info about items they’re interested in. Try it out by opening results from queries like [designer handbags].
Finding price and availability information was one of the top Image Search feature requests from our users. The Similar items carousel gets millions of impressions and clicks daily from all over the world.
To make your products eligible for Similar items, make sure to add and maintain schema.org product metadata on your pages. The schema.org/Product markup helps Google find product offerings on the web and give users an at-a-glance summary of product info.