Separate marketing technology fact from fiction at MarTech Conference in 2 weeks 6

Uncover the truth about the rapidly evolving martech landscape


We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists.

I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by Third Door Media with no conflict of interest. Those other events are fantastic — but they’re inherently and intentionally biased.

With MarTech, there’s no pay-for-play or hidden agenda in the editorial program and no rules excluding who can exhibit.

There is only one goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which software products or analyst frameworks are employed.

This independence lets us ruthlessly call out fact from fiction in examining today’s rapidly evolving marketing technology environment. For instance:

Fiction: The marketing technology landscape is consolidating.
Fact: It isn’t — but that’s actually a good thing, and we’ll explain why, as we give you the first look at the new 2017 marketing technology landscape in my opening keynote on May 10.

Fiction: Best-of-breed marketing stacks are a mess to integrate and manage.
Fact: You’ll see dozens of real-world stack close up at MarTech that show how best-of-breed solutions have become conceptually elegant and operationally effective.


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