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Every quarter the squads in the IBM Marketplace perform a “squad health assessment”.  The 2Q squad health assessment for the My Products and Services revealed that there was a desire and a need to get some direct user feedback of some designs that were in our pipeline.  We were quoted […]

Usability Study on the Cheap


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New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences. A slew of helpful new changes have made their way into Bing Ads Editor’s new release, version v11.10. The changes enhance functionality, add features and […]

Bing Ads Editor gets Review Extension support, better keyword import ...


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The new feature, which rolls out today, enables multiple users to receive personalized results. Google Home will now support up to six users. In other words, it has the capacity to recognize and distinguish the voices of multiple users for personalized content and results. This extends to news, music, scheduling, […]

Google Home can now support and distinguish up to six ...



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SEO is important to any business that operates online, and many don’t realize it needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design. Your website is the center of your digital […]

SEO & website design: Everything you need to know


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It’s currently only available on Chrome and Android, but Google says its latest version of Google Earth will soon roll out on iOS and other browsers. Google launched a new Google Earth for the web and on Android today, complete with interactive guided tours, 3D images and a new “I’m […]

New Google Earth delivers guided tours, 3D images & an ...


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The change greatly simplifies user access for Shopping feeds and other Merchant Center programs. In a very nice update, users can now use the same email to access multiple Google Merchant Center (GMC) accounts. GMC users may have already noticed an update about the change in their accounts, and Google […]

Now you can log into multiple Google Merchant Center accounts ...



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Turn customers into brand advocates with a review response strategy. There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to […]

Get the most out of positive, negative and neutral reviews


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Google has stated that ‘content’ is among its top three ranking factors, but what makes content ‘good’ from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content. Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without […]

The complete guide to optimizing content for SEO


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Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and […]

Similar items: Rich products feature on Google Image Search



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Google has added a new location to submit URLs to their index. Where is it? In the search results. Google now lets you submit URLs to their index directly in the core Google search results page. All you need to do is search for [submit URL to Google], and Google […]

You can submit URLs to Google in Google’s search results


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Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of their advice. I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on […]

5 quick SEO wins for new clients


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Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops. E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, […]

E-commerce companies can improve revenue by following these 5 tips