Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, […]

How SEO can create budget efficiencies in paid search campaigns

Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search. The race to steal market share from Google in local search has been futile. Google dominates search […]

7 changes by Facebook that make it a real local ...

Which marketing automation software is best for your business? With the most up-to-date research, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors; capabilities […]

Report: 14 marketing automation vendors profiled — updated for 2017

The answers are in the data: Discover three ways analytics can help you put the pieces together. How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen […]

How to solve the mystery of what your customers really ...

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Which one is right for you? Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user […]

Compare 6 top content management systems

Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area. If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional […]

The role of traditional public relations in SEO

Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan. One of the chief success metrics for our agency’s account management team […]

Learn 3 proven methods for winning additional PPC budget from ...

Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why. As SEOs, we tend to obsess over changes to the organic […]

How to stop worrying about Google updates

Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution. There […]

Who should optimize content: SEOs or content writers?

Users can toggle between a local listing’s overview details and their reviews in the Google search results. After a month of testing, Google has confirmed with Search Engine Land that they have fully rolled out a new user experience for the local panel in the mobile search results. You can […]

Google has officially rolled out a new tab-based local panel ...

What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. For many site owners, ranking in position 1 is the holy grail of SEO. However, if you are […]

How to rank for ‘position 0’ in 3 simple steps: ...