google-console-dials-controls
Don’t get caught off guard by limitations you weren’t aware of! Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts. Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you […]

20 of Google’s limits you may not know exist


world-globalization
Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns. As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer […]

Your 6 new ways to use location targeting


collegessearch
For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season. July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does […]

7 most important SEO focus areas for colleges and universities



main-5
What happens when 50 U.S. companies contribute more than $1.4 billion and 10.1 million volunteer hours in communities around the country? A perfect trifecta that helps solve community issues, gives employees a stronger sense of purpose, and creates better business conditions in places where companies operate. Last week, Points of […]

DOING GOOD AND DOING WELL


boss-management-meeting
Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it’s worth the investment for many organizations. Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web […]

The value of an in-house SEO


google-analytics-name
Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue. Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform that it says […]

PaveAI unveils AI-powered platform to turn Google Analytics into actions



google-eu4-fade
In its concern over Google’s market dominance, the EU has focused on the wrong issue. Its ruling won’t benefit consumers and isn’t going to bring CSE business back. Yes, absurd. That was the first word that came to mind when I read the European Commission’s antitrust ruling against Google and […]

What to make of the EU’s absurd antitrust ruling against ...


website-build-process
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users. When a user lands on your site for the very first time, do they know where to go? Can they find the information they are searching for […]

The SEO benefits of developing a solid site structure


main-4
Are office workers concerned that artificial intelligence (AI) is coming for their jobs? Simply put: no. That’s according to a new study released by Adobe, The Future of Work: More than a Machine. We tapped more than 4,000 office workers in the U.S., U.K and Germany to tell us how […]

FUTURE OF WORK: MORE THAN A MACHINE



google-posts-add
After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform. Google just announced the rollout late this afternoon. A […]

Google Posts now live for all Google My Business users


google-health
Google’s content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. Google is now purging private medical information from their search results. Bloomberg reported the change in Google’s removal policies, which adds a single line […]

Google now removing medical records from its search results


close_variant_nonbrand_traffic
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s “Mad Scientists […]

Early performance results from Google’s update to close variants