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With 2017 well underway, we wanted to take a moment and share some of the insights we gathered in 2016 in our fight against webspam. Over the past year, we continued to find new ways of keeping spam from creating a poor quality search experience, and worked with webmasters around […]

How we fought webspam – Webspam Report 2016


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Everything you need to know about paid media software. Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the […]

What to look for in a paid media campaign management ...


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Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. […]

How Google assesses the ‘authority’ of web pages



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Where is the biggest opportunity for agencies to grow with small businesses? With all of today’s digital marketing opportunities – from email to social channels to display advertising and beyond – many SMBs find themselves lost and unsure of the necessary steps to take in marketing themselves effectively. Marketing agencies […]

How agencies can create new revenue for their SMB clients


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Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates […]

How to Create the Ultimate Marketing Plan


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Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change the way users discover locations. As […]

The future of local discovery



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Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more. Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing Ads). Expanded text ads have yet to yield promises of CTR gold. Bing […]

6 key paid search trends from Merkle’s Q1 2017 report


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Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business. Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion […]

Keyword tiering: A systematic way to juggle your AdWords priorities


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Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s ‘app pack’ search results. Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in […]

Simple tips to get your app indexed, ranked & installed



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Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign. I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that […]

Content and links: It really does take a village


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Uncover the truth about the rapidly evolving martech landscape We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are […]

Separate marketing technology fact from fiction at MarTech Conference in ...


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Every quarter the squads in the IBM Marketplace perform a “squad health assessment”.  The 2Q squad health assessment for the My Products and Services revealed that there was a desire and a need to get some direct user feedback of some designs that were in our pipeline.  We were quoted […]

Usability Study on the Cheap