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Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and […]

Similar items: Rich products feature on Google Image Search


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Google has added a new location to submit URLs to their index. Where is it? In the search results. Google now lets you submit URLs to their index directly in the core Google search results page. All you need to do is search for [submit URL to Google], and Google […]

You can submit URLs to Google in Google’s search results


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Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of their advice. I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on […]

5 quick SEO wins for new clients



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Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops. E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, […]

E-commerce companies can improve revenue by following these 5 tips


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Is some claim true or not? Google hopes special callouts for fact-checking articles will help searchers get the right answers or better make their own decisions. Last October, Google launched support to highlight fact-checking articles within Google News in the US and UK. Now those articles will get special presentation as part […]

Google expands fact checking effort to all searches worldwide


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Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers. Personal assistants (PAs) aren’t just digital assistants that can be used to perform routine tasks. They’re also the future of SEO. Consider two of the […]

Why the future is all about PASO — personal assistant ...



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Overcome three challenges to accelerate local channel sales and transform your channel marketing program. Indirect distribution has always been a powerful way to go to market — if you can overcome its inherent challenges. Getting hundreds or thousands of local business owners on the same page has traditionally created problems […]

3 steps to a successful channel marketing program


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Affiliate marketing has come a long way from it’s multiple forms to currently transforming into the Online Avtaar. It’s becoming favourite of many online marketers, now. The attraction being the hefty paychecks coming to them making it look like unbelievable magic sometimes. However, if done smartly, no doubt, one can […]

Tips to survive online for Affiliate Marketers


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The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four […]

Google says it has now tracked 4 billion store visits ...



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What should you look for in an SEO platform? With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time […]

Compare 13 leading SEO software platform vendors


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You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). […]

Beware these 7 sneaky PPC attribution tricks


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Do you wish your Alexa or Google Home were even smarter? What if our voice assistants could tell us about store promotions or help us plan a day’s activities while on vacation? Thanks to #BeyondClick, this is now a real possibility. #BeyondClick was one of seven sneaks shown at Adobe […]

SUMMIT SNEAKS: BRINGING NEW REALITIES TO CUSTOMER EXPERIENCES