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Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers […]

Stop overloading your Local SEO content!


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More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be. Why are we still having this discussion? Because data show that a […]

5 reasons why websites still matter to local search in ...


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Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. When you think about remarketing, I’m sure the top three platforms that immediately come to mind are Google, AdRoll and Criteo. […]

Bing Remarketing: The best-kept marketing secret



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Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social media? […]

7 Real-World Tips for Better Social Engagement


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Improve search rankings and increase productivity with local marketing automation software. More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging […]

Is it time to consider local marketing automation software?


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What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting […]

5 massive SEO and content shifts you need to master ...



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Want to build an SEO strategy that can withstand algorithm updates, growing competitors, and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach. Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult for your competitors […]

How to build an SEO strategy to dominate your market


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Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program. Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search Network. […]

Why the Google Search Network isn’t working for your B2B ...


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The e-commerce market in India is growing and could reach $28 billion by 2019-20, registering a compounded annual growth rate of 45 per cent over the next four years. Thus, every brand is competing against each other for just a few seconds of screen time to draw in potential customers. […]

7 COMMERCE ADVERTISING TERMS FOR TODAY’S DIGITAL MARKETER



google-adwords
AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes! Auditing a prospective client’s Google AdWords account is a tried-and-true […]

4 critical areas to consider when performing AdWords audits


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Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation. In an ideal world, there would only be one version of each page. Too bad the world is messy and the same content can exist at multiple locations on the […]

Canonical tags are easy, right? What’s the worst that could ...


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The change could impact campaigns differently depending on campaign type. AdWords users will notice a new alert in their accounts notifying them of changes to Enhanced CPC bidding. The notice says, “Enhanced CPC (ECPC) bidding now has more flexibility when adjusting your bids to help you get more conversions.” Enhanced […]

Change to AdWords Enhanced CPC removes bid cap to account ...