google-local-panel-tab
Users can toggle between a local listing’s overview details and their reviews in the Google search results. After a month of testing, Google has confirmed with Search Engine Land that they have fully rolled out a new user experience for the local panel in the mobile search results. You can […]

Google has officially rolled out a new tab-based local panel ...


seo-organic-search
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it. For many site owners, ranking in position 1 is the holy grail of SEO. However, if you are […]

How to rank for ‘position 0’ in 3 simple steps: ...


shopping-cart-ecommerce
Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson. When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How […]

Focus on these 5 areas to deliver big results in ...



dmoz-logo
With that, you no longer need to worry about using the NOODP directive to prevent Google from using your DMOZ description. Google has announced it will no longer use the Open Directory Project (DMOZ) title and descriptions as one of their sources of the search results snippets. On March 17, […]

Google officially stops using DMOZ for source of search results ...


google-auction-bid-money-legal
The newest Smart Bidding option aims to increase conversion volume and will spend a campaign’s daily budget in pursuit of that goal. Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of […]

Google adds Maximize Conversions automated bid strategy in AdWords


google-attribution
The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics. One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data […]

Google Attribution: What search marketers need to know



youtube
Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors. Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch videos, and videos can help you […]

YouTube SEO: How to find the best traffic-generating keywords


DIGITAL SHOPPING
If you’ve ever watched a makeup tutorial on YouTube, you’re familiar with how difficult it is to replicate. But with the help of retail technology company Memomi, Neiman Marcus now has a smart MemoryMirror at its cosmetics counter that will record your makeover session in the perfect light and note […]

A DIGITAL SHOPPING EXPERIENCE: COMING SOON TO A MALL NEAR ...


Last year we announced our vision for the Google Assistant—which helps you get things done through a natural conversation, and is available wherever you need it. Since launching the Assistant last fall, we’ve been improving what it can do for you—from adding the ability to control more smart home devices […]

Your Google Assistant is getting better across devices, from Google ...



mobile shopping store visit
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. In the retail space today, it’s no longer business as usual. Retail is in a […]

The consumer decision journey in the increasingly complex search retail ...


google-links
If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. Google’s out today with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links. Google’s post reminds those who produce content published in […]

Google warns against misusing links in syndication & large-scale article ...


google-stars-reviews-rankings
It’s official, Google is rolling out the more graphical user interface for hotel reviews. Google has confirmed with Search Engine Land that it is now rolling out a new user interface and feature set around local reviews for hotels. Earlier this month, we saw Google begin testing new hotel reviews […]

Google confirms it’s rolling out new reviews format for hotels