Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business. Ever feel like AdWords is one giant juggling act? You cut your cost per click, only to watch your conversion […]

Keyword tiering: A systematic way to juggle your AdWords priorities

Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s ‘app pack’ search results. Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in […]

Simple tips to get your app indexed, ranked & installed

Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign. I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that […]

Content and links: It really does take a village

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Uncover the truth about the rapidly evolving martech landscape We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are […]

Separate marketing technology fact from fiction at MarTech Conference in ...

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Every quarter the squads in the IBM Marketplace perform a “squad health assessment”.  The 2Q squad health assessment for the My Products and Services revealed that there was a desire and a need to get some direct user feedback of some designs that were in our pipeline.  We were quoted […]

Usability Study on the Cheap

New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences. A slew of helpful new changes have made their way into Bing Ads Editor’s new release, version v11.10. The changes enhance functionality, add features and […]

Bing Ads Editor gets Review Extension support, better keyword import ...

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The new feature, which rolls out today, enables multiple users to receive personalized results. Google Home will now support up to six users. In other words, it has the capacity to recognize and distinguish the voices of multiple users for personalized content and results. This extends to news, music, scheduling, […]

Google Home can now support and distinguish up to six ...

SEO is important to any business that operates online, and many don’t realize it needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design. Your website is the center of your digital […]

SEO & website design: Everything you need to know

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It’s currently only available on Chrome and Android, but Google says its latest version of Google Earth will soon roll out on iOS and other browsers. Google launched a new Google Earth for the web and on Android today, complete with interactive guided tours, 3D images and a new “I’m […]

New Google Earth delivers guided tours, 3D images & an ...

The change greatly simplifies user access for Shopping feeds and other Merchant Center programs. In a very nice update, users can now use the same email to access multiple Google Merchant Center (GMC) accounts. GMC users may have already noticed an update about the change in their accounts, and Google […]

Now you can log into multiple Google Merchant Center accounts ...

Turn customers into brand advocates with a review response strategy. There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to […]

Get the most out of positive, negative and neutral reviews

Google has stated that ‘content’ is among its top three ranking factors, but what makes content ‘good’ from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content. Effective content marketing is a vehicle for modern SEO. Just as wheels without an engine leaves you pedaling, content without […]

The complete guide to optimizing content for SEO