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Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this […]

Audiences to employ for extra online marketing bang!


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The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and […]

The big problem with PPC attribution modeling no one is ...


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Today, Working Mother magazine announced its top 100 employers and we’re thrilled Adobe debuted on the list at No. 67! We’ve made a lot of investments in our employee experience over the past several years, with new and expanded benefits that are focused on supporting working parents. Achieving a place on this list shows […]

WORKING MOTHERS ARE POWERFUL ROLE MODELS



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What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights. Being a technical SEO, I love digging into any weird problems where things don’t seem to work as expected. Canonical tags seem easy enough, but these […]

Canonical tags gone wild


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There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign? As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses, regardless of size, to have a global online presence. As Search Engine Land […]

Why going global is essential to your business


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As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results. The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon and Google […]

How to use AI for link building and improve your ...



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After serving Bing web search results in iOS and Mac for a few years, Apple has just switched the results back to Google, its original search partner. Apple has switched back to using Google for their search results needs in both iOS and their Mac operating system over Spotlight search, […]

Apple switches back to Google search results for iOS & ...


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What’s different about the holidays this year? If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At […]

3 behavioral stats for retailers to supercharge your holiday strategy


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Your ultimate cheat sheet to Google’s algorithmic changes and penalties, available in a free PDF. Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and […]

8 major Google algorithm updates, explained



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Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make. The digital marketing landscape has evolved significantly over the last two decades. And between Google’s ever-changing algorithm and the deluge of misinformation floating through the digital marketing […]

5 easy-to-miss SEO mistakes blogs make


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What should you look for in a local marketing automation solution? Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local […]

Compare 16 local marketing automation platforms


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Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand. The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. […]

Maximizing the potential and value of your SEO team