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Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program. Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search Network. […]

Why the Google Search Network isn’t working for your B2B ...


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The e-commerce market in India is growing and could reach $28 billion by 2019-20, registering a compounded annual growth rate of 45 per cent over the next four years. Thus, every brand is competing against each other for just a few seconds of screen time to draw in potential customers. […]

7 COMMERCE ADVERTISING TERMS FOR TODAY’S DIGITAL MARKETER


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AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes! Auditing a prospective client’s Google AdWords account is a tried-and-true […]

4 critical areas to consider when performing AdWords audits



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Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation. In an ideal world, there would only be one version of each page. Too bad the world is messy and the same content can exist at multiple locations on the […]

Canonical tags are easy, right? What’s the worst that could ...


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The change could impact campaigns differently depending on campaign type. AdWords users will notice a new alert in their accounts notifying them of changes to Enhanced CPC bidding. The notice says, “Enhanced CPC (ECPC) bidding now has more flexibility when adjusting your bids to help you get more conversions.” Enhanced […]

Change to AdWords Enhanced CPC removes bid cap to account ...


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With 2017 well underway, we wanted to take a moment and share some of the insights we gathered in 2016 in our fight against webspam. Over the past year, we continued to find new ways of keeping spam from creating a poor quality search experience, and worked with webmasters around […]

How we fought webspam – Webspam Report 2016



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Everything you need to know about paid media software. Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the […]

What to look for in a paid media campaign management ...


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Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. […]

How Google assesses the ‘authority’ of web pages


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Where is the biggest opportunity for agencies to grow with small businesses? With all of today’s digital marketing opportunities – from email to social channels to display advertising and beyond – many SMBs find themselves lost and unsure of the necessary steps to take in marketing themselves effectively. Marketing agencies […]

How agencies can create new revenue for their SMB clients



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Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates […]

How to Create the Ultimate Marketing Plan


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Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change the way users discover locations. As […]

The future of local discovery


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Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more. Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing Ads). Expanded text ads have yet to yield promises of CTR gold. Bing […]

6 key paid search trends from Merkle’s Q1 2017 report