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After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform. Google just announced the rollout late this afternoon. A […]

Google Posts now live for all Google My Business users


google-health
Google’s content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. Google is now purging private medical information from their search results. Bloomberg reported the change in Google’s removal policies, which adds a single line […]

Google now removing medical records from its search results


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What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s “Mad Scientists […]

Early performance results from Google’s update to close variants



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Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, […]

How SEO can create budget efficiencies in paid search campaigns


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Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search. The race to steal market share from Google in local search has been futile. Google dominates search […]

7 changes by Facebook that make it a real local ...


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Which marketing automation software is best for your business? With the most up-to-date research, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors; capabilities […]

Report: 14 marketing automation vendors profiled — updated for 2017




mystery
The answers are in the data: Discover three ways analytics can help you put the pieces together. How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen […]

How to solve the mystery of what your customers really ...


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Which one is right for you? Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user […]

Compare 6 top content management systems



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Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area. If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional […]

The role of traditional public relations in SEO


money-mouse
Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan. One of the chief success metrics for our agency’s account management team […]

Learn 3 proven methods for winning additional PPC budget from ...


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Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why. As SEOs, we tend to obsess over changes to the organic […]

How to stop worrying about Google updates