google-trends
Google says it aims to open up more data to show what’s being searched around the world. Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News […]

Google Trends now shows data for YouTube search, Google Shopping, ...


website-design
Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked bad, […]

How your website redesign can sabotage your paid search efforts


google-jail-penalty
Google can penalize your website if you use event markup in a misleading manner. Google is warning publishers and webmasters not to use event markup in a way that is misleading to searchers, or else Google will remove the ability for your whole website to show rich snippets in its search results. Google said […]

Google warns webmasters not to use misleading event markup



reviews
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit […]

Coming to terms with fake reviews


idea-thinking-woman
Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them. If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO […]

When SEO isn’t your SEO problem


checklist2
Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. Few things can destroy a brand’s performance in the search results faster than a poorly implemented site migration. Changing your domain name or implementing […]

A site migration SEO checklist: Don’t lose traffic



google-adwords-scripts
A couple months after adding Showcase Ads to AdWords Editor, Google has updated the program to support even more features. Google has rolled out version 12.2 of the AdWords Editor. It brings a nice number of new features including Gmail asset-based ads, full support for promotion and video extensions and a new […]

Google AdWords Editor updates to support budget type option for ...


oraclecodekeynote
When Amit Zavery laid out the Oracle Cloud Platform roadmap at Oracle OpenWorld on October 2, one of the first themes he focused on was keeping that platform “open.” “This is something that we really believe is important,” said Zavery, senior vice president for Oracle Cloud Platform. Zavery emphasized that […]

5 Ways Oracle Keeps Its Cloud Platform Open


google-penalty-jail
Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear. You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network of websites […]

Private blog networks: A great way to get your site ...



google-small-business3-fade
So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility. When it comes to digital marketing and search engine optimization, the devil is truly in […]

Where to go next with your Google My Business listing


choosing-tools 1
Which SEO software tool is right for your organization? With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing […]

Choosing an enterprise SEO platform


cheerful-girl-on-mobile-phone
Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web leads. Marketers must now take a data-driven approach to call […]

How marketers in 25 industries use call tracking to drive ...