DIGITAL SHOPPING
If you’ve ever watched a makeup tutorial on YouTube, you’re familiar with how difficult it is to replicate. But with the help of retail technology company Memomi, Neiman Marcus now has a smart MemoryMirror at its cosmetics counter that will record your makeover session in the perfect light and note […]

A DIGITAL SHOPPING EXPERIENCE: COMING SOON TO A MALL NEAR ...


Last year we announced our vision for the Google Assistant—which helps you get things done through a natural conversation, and is available wherever you need it. Since launching the Assistant last fall, we’ve been improving what it can do for you—from adding the ability to control more smart home devices […]

Your Google Assistant is getting better across devices, from Google ...


mobile shopping store visit
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. In the retail space today, it’s no longer business as usual. Retail is in a […]

The consumer decision journey in the increasingly complex search retail ...



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If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. Google’s out today with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links. Google’s post reminds those who produce content published in […]

Google warns against misusing links in syndication & large-scale article ...


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It’s official, Google is rolling out the more graphical user interface for hotel reviews. Google has confirmed with Search Engine Land that it is now rolling out a new user interface and feature set around local reviews for hotels. Earlier this month, we saw Google begin testing new hotel reviews […]

Google confirms it’s rolling out new reviews format for hotels


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Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers […]

Stop overloading your Local SEO content!



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More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be. Why are we still having this discussion? Because data show that a […]

5 reasons why websites still matter to local search in ...


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Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. When you think about remarketing, I’m sure the top three platforms that immediately come to mind are Google, AdRoll and Criteo. […]

Bing Remarketing: The best-kept marketing secret


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Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social media? […]

7 Real-World Tips for Better Social Engagement



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Improve search rankings and increase productivity with local marketing automation software. More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging […]

Is it time to consider local marketing automation software?


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What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting […]

5 massive SEO and content shifts you need to master ...


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Want to build an SEO strategy that can withstand algorithm updates, growing competitors, and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach. Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult for your competitors […]

How to build an SEO strategy to dominate your market