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Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue. Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform that it says […]

PaveAI unveils AI-powered platform to turn Google Analytics into actions


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In its concern over Google’s market dominance, the EU has focused on the wrong issue. Its ruling won’t benefit consumers and isn’t going to bring CSE business back. Yes, absurd. That was the first word that came to mind when I read the European Commission’s antitrust ruling against Google and […]

What to make of the EU’s absurd antitrust ruling against ...


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Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users. When a user lands on your site for the very first time, do they know where to go? Can they find the information they are searching for […]

The SEO benefits of developing a solid site structure



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Are office workers concerned that artificial intelligence (AI) is coming for their jobs? Simply put: no. That’s according to a new study released by Adobe, The Future of Work: More than a Machine. We tapped more than 4,000 office workers in the U.S., U.K and Germany to tell us how […]

FUTURE OF WORK: MORE THAN A MACHINE


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After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform. Google just announced the rollout late this afternoon. A […]

Google Posts now live for all Google My Business users


google-health
Google’s content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. Google is now purging private medical information from their search results. Bloomberg reported the change in Google’s removal policies, which adds a single line […]

Google now removing medical records from its search results



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What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s “Mad Scientists […]

Early performance results from Google’s update to close variants


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Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, […]

How SEO can create budget efficiencies in paid search campaigns


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Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search. The race to steal market share from Google in local search has been futile. Google dominates search […]

7 changes by Facebook that make it a real local ...



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Which marketing automation software is best for your business? With the most up-to-date research, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors; capabilities […]

Report: 14 marketing automation vendors profiled — updated for 2017



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The answers are in the data: Discover three ways analytics can help you put the pieces together. How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen […]

How to solve the mystery of what your customers really ...