data-analytics-seo-audit-ss-1920
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO […]

Relaunching your website? Don’t forget an SEO audit!


bricks-construction-building
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content.   Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have […]

How to build links without creating content


marketing-measurement-drive-growth
As marketers plan for a future that is increasingly focused on mobile, they need to let go of traditional measurement practices. New research from Econsultancy and Google shows how leading marketers are using smarter measurement to drive growth. We know mobile has radically changed the consumer decision journey over the […]

Mindset Matters: How leading marketers are driving growth



local-search-pin-map-ss-1920
The test is another effort to monetize local queries on mobile. Google appears to be running a limited test for local inventory ads (LIA) on mobile that looks like a shopping ad-ification of the Local Pack. Spotted on mobile by Mike Blumenthal on a search for “engagement rings Buffalo,” the […]

Google testing new look for local inventory ads in place ...


mde 3
Parameters in Oracle Database 12.2.0.1 – part 4 of the series: New SPFILE Parameters in Oracle Database 12.2.0.1 Obsolete SPFILE Parameters in Oracle Database 12.2.0.1 Deprecated SPFILE Parameters in Oracle Database 12.2.0.1 Default SPFILE Parameter changes between Oracle Database 11.2.0.4, 12.1.0.2 and 12.2.0.1 Roy and I did a comparison between […]

Default Changes SPFILE Parameters Oracle 12.2


screen-01 1
Duplicate content is a big topic in the SEO space. When we hear about it, it’s mostly in the context of Google penalties; but this potential side effect of content duplication is not only blown up in importance (Google hardly ever penalizes sites for duplicate content per se), but also […]

7 Sneaky Types of Duplicate Content



robots-txt-automation 31
Google says crawl demand and crawl rate make up GoogleBot’s crawl budget for your web site. Gary Illyes from Google has written a blog post named What Crawl Budget Means for Googlebot. In it, he explains what crawl budget is, how crawl rate limits work, what is crawl demand and […]

Google explains what “crawl budget” means for webmasters


google-marketing-strategy-media-lab-hero 1
The goals of marketing, from growing awareness to driving sales, change with every campaign, but fundamentally, marketers everywhere share the same objectives. Marketing teams at Google are no different, says Meg Biron, media technologies manager at Google’s Media Lab. At Google, brands as diverse as Chromecast and Search aim to […]

Google Marketing strategy media lab


webtechnoexperts 1
Most companies seem to understand that they need to not only invest more in mobile apps, but also have a strategy in place to actually develop engaging mobile apps. According to Gartner, “by 2020, more than 75% of enterprises will have adopted at least one mobile app-development platform (MADP) to […]

Adobe Receives High Scores by Gartner in B2C Informational and ...



famous-fish-4_4ws5yea-width-1000 1
Successful retail outlets are always striving to improve customer service. Brick-and-mortar stores are borrowing a page from their online counterparts and turning to new technologies like Chrome to help make shopping easier and more fun for customers. Here are five ways retailers are using Chrome to personalize shopping, manage ad […]

Five ways retailers can provide personal convenient customer service using ...