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The closure marks the final end of a chapter of humans trying to organize the web. DMOZ — the Open Directory Project — officially closed today. The move comes three days later than originally planned. It marks the end of an era of humans trying to catalog the entire web. […]

DMOZ has officially closed after nearly 19 years of humans ...

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I grew up in a library. Well, sort of. My family arrived in the United States as refugees when I was a toddler and, living in a community without many resources or youth programs, my parents were unsure of what to do with me outside of school. This was especially […]

Helping libraries get youth excited about computer science

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What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews recent studies done on this topic and presents his conclusions. Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can […]

A technical argument for quality content

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Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it. Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows you to add or update […]

How to use Google Tag Manager to show your clients ...

Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are […]

How to monitor Google Knowledge Graph changes and performance

google-penalty-justice 1 confirms being reincluded in the Google index after being deindexed last week. In a rare move, Google confirmed that a publisher named Natural News was penalized and deindexed by the major search engine over Google webmaster guidelines violations. In fact, Google’s John Mueller specifically said the site was using […]

After rare Google confirmation of on-site penalty, Natural News is ...

Need to turn off your website for a period of time, but worry your Google rankings will drop? Here are some tips from Google’s John Mueller on how to handle it. John Mueller, a Webmaster Trends Analyst at Google, wrote a blog post explaining how SEOs and webmasters can handle […]

Google gives SEO tips on how to handle day-long site ...

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Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. […]

What Is Social Media Marketing?

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A Google webmaster violation is the reason this website was penalized by Google, not its controversial nature. Natural News, a controversial alternative medicine website, according to Wikipedia, has been delisted from Google. The news site confirmed being removed from Google and recently claimed Google banned them because the site was […]

Natural News was not banned from Google over fake news

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When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals. The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? […]

Has machine learning created a new model for SEO ranking?

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There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. I’ve been in the paid search industry for a nearly a decade. A lot has […]

How to write PPC text ads in 2017’s sophisticated environment

Google and Microsoft Bing agree to reduce pirated content from their search results in an agreement named the Voluntary Code of Practice. The UK Intellectual Property Office has announced what they call a “landmark agreement” between Google and Microsoft Bing for “reducing the visibility of infringing content” in the UK […]

Google says no algorithm changes in new deal to demote ...