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Is some claim true or not? Google hopes special callouts for fact-checking articles will help searchers get the right answers or better make their own decisions. Last October, Google launched support to highlight fact-checking articles within Google News in the US and UK. Now those articles will get special presentation as part […]

Google expands fact checking effort to all searches worldwide


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Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers. Personal assistants (PAs) aren’t just digital assistants that can be used to perform routine tasks. They’re also the future of SEO. Consider two of the […]

Why the future is all about PASO — personal assistant ...


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Overcome three challenges to accelerate local channel sales and transform your channel marketing program. Indirect distribution has always been a powerful way to go to market — if you can overcome its inherent challenges. Getting hundreds or thousands of local business owners on the same page has traditionally created problems […]

3 steps to a successful channel marketing program



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Affiliate marketing has come a long way from it’s multiple forms to currently transforming into the Online Avtaar. It’s becoming favourite of many online marketers, now. The attraction being the hefty paychecks coming to them making it look like unbelievable magic sometimes. However, if done smartly, no doubt, one can […]

Tips to survive online for Affiliate Marketers


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The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four […]

Google says it has now tracked 4 billion store visits ...


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What should you look for in an SEO platform? With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time […]

Compare 13 leading SEO software platform vendors



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You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). […]

Beware these 7 sneaky PPC attribution tricks


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Do you wish your Alexa or Google Home were even smarter? What if our voice assistants could tell us about store promotions or help us plan a day’s activities while on vacation? Thanks to #BeyondClick, this is now a real possibility. #BeyondClick was one of seven sneaks shown at Adobe […]

SUMMIT SNEAKS: BRINGING NEW REALITIES TO CUSTOMER EXPERIENCES


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At SMX West, Google’s Gary Illyes said the company is still experimenting with its mobile-first index and doesn’t have an exact timeline for launch. Don’t freak out. That’s what Google’s Gary Illyes repeated this week — at least three times — to SEOs and webmasters who might be concerned about […]

Google’s mobile-first index is (still) months away



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SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as […]

Are technical and content audits still relevant?


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In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control. In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords. If […]

Seriously, Google, can you just make exact match exact?


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Maybe it’s time to rethink your approach… B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they […]

What is customer marketing?