With 2017 well underway, we wanted to take a moment and share some of the insights we gathered in 2016 in our fight against webspam. Over the past year, we continued to find new ways of keeping spam from creating a poor quality search experience, and worked with webmasters around the world to make the web better.
We do a lot behind the scenes to make sure that users can make full use of what today’s web has to offer, bringing relevant results to everyone around the globe, while fighting webspam that could potentially harm or simply annoy users.
Webspam trends in 2016
- Website security continues to be a major source of concern. Last year we saw more hacked sites than ever – a 32% increase compared to 2015. Because of this, we continued to invest in improving and creating more resources to help webmasters know what to do when their sites get hacked.
- We continued to see that sites are compromised not just to host webspam. We saw a lot of webmasters affected by social engineering, unwanted software, and unwanted ad injectors. We took a stronger stance in Safe Browsing to protect users from deceptive download buttons, made a strong effort to protect users from repeatedly dangerous sites, and we launched more detailed help text within the Search Console Security Issues Report.