Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so.
Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that appears on the right side of the search result page that provides information about entities such as people, places and brands.
Individuals and companies alike are striving to acquire, maintain and monitor a Knowledge Graph listing. At the moment, however, there is no easy way to report on Knowledge Graph performance and changes. In 2016, Google’s John Mueller did mention that links in Knowledge Graph panels would be counted in the Search Analytics report in Google Search Console. However, this still does not give us insight into the algorithmic aspect of Knowledge Graph rankings and changes.
Why monitor your Knowledge Graph result?
So you may be wondering why should you should care about changes to your personal or company Knowledge Graph result. Here are a couple of reasons.
You (or your business) may share a name with another entity, or maybe you’re competing against a generic term. Whoever has the most relevance and highest score within the Knowledge Graph algorithm will rank better, and their Knowledge Graph panel will be the one to appear in search results for an unmodified query.