Google AMP carousels are multiplying!

Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.


In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories carousel we’re used to seeing.

The new AMP carousels appear in the main mobile results list, showcasing related articles from a single publisher. They started appearing at the end of 2016 without fanfare from Google. Let’s call them “single-source carousels.”

Single-source AMP carousels are most likely to appear in results for popular queries, particularly for news stories. A January 15 search for “Kansas City Chiefs News” produced four single-source AMP carousels in addition to the Top Stories carousel:


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