Google AdWords and the conversion blind spot

How call tracking completes the PPC picture.


Countless marketers and business owners swear by Google’s marketing tools. This is evident in the perennial corporate increases in AdWords pay-per-click (PPC) budgets, and it makes sense. After all, online marketing yields new leads at a rate of 54 percent. But marketers who neglect call tracking are missing a major part of the picture.

In this guide, CallTrackingMetrics explains why call tracking matters and how it can work together with Google’s popular tools to provide a complete picture of the sales funnel.

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