Successful retail outlets are always striving to improve customer service. Brick-and-mortar stores are borrowing a page from their online counterparts and turning to new technologies like Chrome to help make shopping easier and more fun for customers. Here are five ways retailers are using Chrome to personalize shopping, manage ad campaigns, offer local information and speed up the ordering process:
The best retail experience is personalized and relevant. Putting umbrellas and raincoats in front of a store during a rainstorm, for example, boosts inbound traffic and makes satisfied — and dry — customers. But other than displaying umbrellas in the windows, how can a store advertise a spur of the moment promotion like that?