Who are the major vendors? What should I be looking for? What are the costs?
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems.
If you are a B2B marketer looking to adopt a marketing automation software platform, this report from Marketing Land will help you through the decision-making process.
The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. It includes profiles of leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.