Technology










local-seo-content
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers […]

Stop overloading your Local SEO content!



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Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. When you think about remarketing, I’m sure the top three platforms that immediately come to mind are Google, AdRoll and Criteo. […]

Bing Remarketing: The best-kept marketing secret



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Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social media? […]

7 Real-World Tips for Better Social Engagement