Technology



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Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of their advice. I put out a HARO query to see what tactics other SEO specialists and agencies used as quick wins when they took on […]

5 quick SEO wins for new clients






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Overcome three challenges to accelerate local channel sales and transform your channel marketing program. Indirect distribution has always been a powerful way to go to market — if you can overcome its inherent challenges. Getting hundreds or thousands of local business owners on the same page has traditionally created problems […]

3 steps to a successful channel marketing program



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Affiliate marketing has come a long way from it’s multiple forms to currently transforming into the Online Avtaar. It’s becoming favourite of many online marketers, now. The attraction being the hefty paychecks coming to them making it look like unbelievable magic sometimes. However, if done smartly, no doubt, one can […]

Tips to survive online for Affiliate Marketers



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What should you look for in an SEO platform? With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time […]

Compare 13 leading SEO software platform vendors



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You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). […]

Beware these 7 sneaky PPC attribution tricks