Technology








paid-search
Everything you need to know about paid media software. Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the […]

What to look for in a paid media campaign management ...



google-chess-king-winner-game-authority
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. […]

How Google assesses the ‘authority’ of web pages



webinar-536979811-ss-1920
Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates […]

How to Create the Ultimate Marketing Plan



network-discover-search-examination-connected
Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change the way users discover locations. As […]

The future of local discovery