Technology




seo-strategy-dominate 11
Want to build an SEO strategy that can withstand algorithm updates, growing competitors, and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach. Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult for your competitors […]

How to build an SEO strategy to dominate your market












google-chess-king-winner-game-authority
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. […]

How Google assesses the ‘authority’ of web pages