Technology


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Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. When you think about remarketing, I’m sure the top three platforms that immediately come to mind are Google, AdRoll and Criteo. […]

Bing Remarketing: The best-kept marketing secret


webinar
Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social media? […]

7 Real-World Tips for Better Social Engagement





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Want to build an SEO strategy that can withstand algorithm updates, growing competitors, and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach. Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult for your competitors […]

How to build an SEO strategy to dominate your market










paid-search
Everything you need to know about paid media software. Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the […]

What to look for in a paid media campaign management ...