Technology



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When Amit Zavery laid out the Oracle Cloud Platform roadmap at Oracle OpenWorld on October 2, one of the first themes he focused on was keeping that platform “open.” “This is something that we really believe is important,” said Zavery, senior vice president for Oracle Cloud Platform. Zavery emphasized that […]

5 Ways Oracle Keeps Its Cloud Platform Open





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Which SEO software tool is right for your organization? With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing […]

Choosing an enterprise SEO platform








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It’s great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. The AdWords advertising system utilizes an auction-like process to decide which advertisers’ ads get to show and in which order. By bidding higher […]

Are you changing keyword bids too often?



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Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. With Google turning to artificial intelligence to power its flagship search engine business, has the SEO industry been left in the dust? The old ways of testing and measuring […]

Has AI changed the SEO industry for better or worse?