Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis.
One of the most successful features of Bing Ads has been Google Import, which lets advertisers port over existing AdWords campaigns into Bing Ads. It has significantly spurred adoption by making it mostly effortless to give the platform a chance. Now, Bing Ads is adding Automated Imports for campaigns ported from AdWords.
With Automated Imports, advertisers no longer have to remember to update ad copy. By scheduling imports, changes made in Adwords campaigns — ad copy, extensions, budgets and so on — can be automatically updated in Bing. Scheduled imports can be set on a daily, weekly or monthly basis.
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