WTE Team



Organic-Search
How do you measure success within your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that […]

My 12 most important SEO metrics to monitor






reviews
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit […]

Coming to terms with fake reviews



idea-thinking-woman
Even the greatest SEO strategy won’t succeed if you can’t implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them. If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO […]

When SEO isn’t your SEO problem


checklist2
Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. Few things can destroy a brand’s performance in the search results faster than a poorly implemented site migration. Changing your domain name or implementing […]

A site migration SEO checklist: Don’t lose traffic




oraclecodekeynote
When Amit Zavery laid out the Oracle Cloud Platform roadmap at Oracle OpenWorld on October 2, one of the first themes he focused on was keeping that platform “open.” “This is something that we really believe is important,” said Zavery, senior vice president for Oracle Cloud Platform. Zavery emphasized that […]

5 Ways Oracle Keeps Its Cloud Platform Open