WTE Team

Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research. Forrester Research says that search marketing is poised for “a late-stage renaissance.” The firm, which also expects significant mobile, video and social media advertising growth through 2021, cites a number of factors behind […]

Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm

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Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018. Oh, the resolutions keep coming! Based on last year’s 17 link resolutions for 2017, I give you my 18 link resolutions for the new year. Here’s to a great start for all your marketing efforts! […]

18 link resolutions for 2018

How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns. As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in […]

SMART goals for SEO

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Here’s everything we know about the Google mobile-first index. Google is rolling out a new mobile-first index. This means Google will create and rank its search listings based on the mobile version of content, even for listings that are shown to desktop users. Wondering how this will all work? We’ve compiled […]

FAQ: All about the Google mobile-first index

Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients. As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I […]

4 things SEO professionals should do consistently