WTE Team


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Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content.   Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites that have […]

How to build links without creating content





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Parameters in Oracle Database 12.2.0.1 – part 4 of the series: New SPFILE Parameters in Oracle Database 12.2.0.1 Obsolete SPFILE Parameters in Oracle Database 12.2.0.1 Deprecated SPFILE Parameters in Oracle Database 12.2.0.1 Default SPFILE Parameter changes between Oracle Database 11.2.0.4, 12.1.0.2 and 12.2.0.1 Roy and I did a comparison between […]

Default Changes SPFILE Parameters Oracle 12.2


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Duplicate content is a big topic in the SEO space. When we hear about it, it’s mostly in the context of Google penalties; but this potential side effect of content duplication is not only blown up in importance (Google hardly ever penalizes sites for duplicate content per se), but also […]

7 Sneaky Types of Duplicate Content




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The goals of marketing, from growing awareness to driving sales, change with every campaign, but fundamentally, marketers everywhere share the same objectives. Marketing teams at Google are no different, says Meg Biron, media technologies manager at Google’s Media Lab. At Google, brands as diverse as Chromecast and Search aim to […]

Google Marketing strategy media lab