Most companies seem to understand that they need to not only invest more in mobile apps, but also have a strategy in place to actually develop engaging mobile apps. According to Gartner, “by 2020, more than 75% of enterprises will have adopted at least one mobile app-development platform (MADP) to accelerate their digital business transformation strategy”. We believe this is a huge step in the right direction, as using mobile app-development technology can save your enterprise time and money both when developing a mobile app from scratch and while maintaining your app and app experience with updated content. Still, not all MADPs are created equal. Each has its own strengths and weaknesses — its own critical capabilities. Thus, to choose the right MADP for your business, it’s crucial that you understand where each excels.
Gartner recently named Adobe Experience Manager (AEM) as one of the top solutions in the B2C Informational and B2E Simple Use Cases in the mobile app-development space (in addition to being named a Leader in the Gartner Magic Quadrant for Mobile App Development Platforms). We have found that working with clients on these types of apps has given us the ability to hone in on what’s really important when it comes to developing a mobile app that’s powerful and engaging.