Yearly Archives: 2017


brain-future-tech-implant
Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. With Google turning to artificial intelligence to power its flagship search engine business, has the SEO industry been left in the dust? The old ways of testing and measuring […]

Has AI changed the SEO industry for better or worse?





holiday-christmas-ornament
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads. It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients […]

7 tips to ramp up your holiday advertising


b2b-b2c
How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed […]

Creating a B2B and B2C overlap strategy


The-Four-Pillars-of-an-effective-SEO-Strategy
Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for […]

The four pillars of an effective SEO strategy



outdated-seo-tactics
In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won’t die! As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be […]

13 outdated SEO tactics that should terrify you