Yearly Archives: 2017


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Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. Few things can destroy a brand’s performance in the search results faster than a poorly implemented site migration. Changing your domain name or implementing […]

A site migration SEO checklist: Don’t lose traffic



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When Amit Zavery laid out the Oracle Cloud Platform roadmap at Oracle OpenWorld on October 2, one of the first themes he focused on was keeping that platform “open.” “This is something that we really believe is important,” said Zavery, senior vice president for Oracle Cloud Platform. Zavery emphasized that […]

5 Ways Oracle Keeps Its Cloud Platform Open





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Which SEO software tool is right for your organization? With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing […]

Choosing an enterprise SEO platform








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It’s great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. The AdWords advertising system utilizes an auction-like process to decide which advertisers’ ads get to show and in which order. By bidding higher […]

Are you changing keyword bids too often?