Yearly Archives: 2017











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Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. […]

How Google assesses the ‘authority’ of web pages




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Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates […]

How to Create the Ultimate Marketing Plan


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Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change the way users discover locations. As […]

The future of local discovery