Monthly Archives: June 2017


public-relations-seo
Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area. If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional […]

The role of traditional public relations in SEO



woman-surprise-shock-frustration
Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why. As SEOs, we tend to obsess over changes to the organic […]

How to stop worrying about Google updates



relationship-between-content-and-seo
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in execution. There […]

Who should optimize content: SEOs or content writers?





shopping-cart-ecommerce
Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson. When it comes to e-commerce SEO at scale, many of the traditional tactics used for on-site optimization simply aren’t feasible. How […]

Focus on these 5 areas to deliver big results in ...