Daily Archives: May 4, 2017


google-chess-king-winner-game-authority
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. […]

How Google assesses the ‘authority’ of web pages