Monthly Archives: February 2017

The new info allows businesses to directly check what actions customers are taking after Google searches, and how that affects campaigns. Despite the non-locality of ecommerce, it’s all about local customers for many businesses. To give them more perspectives, SEO firm Moz has announced this week the integration of Google My […]

Moz Local now provides data from Google My Business

How call tracking completes the PPC picture. Countless marketers and business owners swear by Google’s marketing tools. This is evident in the perennial corporate increases in AdWords pay-per-click (PPC) budgets, and it makes sense. After all, online marketing yields new leads at a rate of 54 percent. But marketers who […]

Google AdWords and the conversion blind spot