Monthly Archives: February 2017






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The new info allows businesses to directly check what actions customers are taking after Google searches, and how that affects campaigns. Despite the non-locality of ecommerce, it’s all about local customers for many businesses. To give them more perspectives, SEO firm Moz has announced this week the integration of Google My […]

Moz Local now provides data from Google My Business


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How call tracking completes the PPC picture. Countless marketers and business owners swear by Google’s marketing tools. This is evident in the perennial corporate increases in AdWords pay-per-click (PPC) budgets, and it makes sense. After all, online marketing yields new leads at a rate of 54 percent. But marketers who […]

Google AdWords and the conversion blind spot