Daily Archives: February 2, 2017


blindfold-target
How call tracking completes the PPC picture. Countless marketers and business owners swear by Google’s marketing tools. This is evident in the perennial corporate increases in AdWords pay-per-click (PPC) budgets, and it makes sense. After all, online marketing yields new leads at a rate of 54 percent. But marketers who […]

Google AdWords and the conversion blind spot