Monthly Archives: January 2017

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Duplicate content is a big topic in the SEO space. When we hear about it, it’s mostly in the context of Google penalties; but this potential side effect of content duplication is not only blown up in importance (Google hardly ever penalizes sites for duplicate content per se), but also […]

7 Sneaky Types of Duplicate Content

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The goals of marketing, from growing awareness to driving sales, change with every campaign, but fundamentally, marketers everywhere share the same objectives. Marketing teams at Google are no different, says Meg Biron, media technologies manager at Google’s Media Lab. At Google, brands as diverse as Chromecast and Search aim to […]

Google Marketing strategy media lab