Yearly Archives: 2017


How-to-check-your-website-rankings
How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns. As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in […]

SMART goals for SEO


google-mobile-iphone-keyboard 1
Here’s everything we know about the Google mobile-first index. Google is rolling out a new mobile-first index. This means Google will create and rank its search listings based on the mobile version of content, even for listings that are shown to desktop users. Wondering how this will all work? We’ve compiled […]

FAQ: All about the Google mobile-first index






seo-profesionals
Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients. As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I […]

4 things SEO professionals should do consistently





piggybank-budget 1
Figuring out the value and the cost of marketing efforts is elusive – and it often gets put on the back burner as a result. Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you […]

How to calculate your marketing budget




data-information-overload
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very […]

A balanced approach to data-driven SEO