boss-ceo-cto-cmo-disappointed
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets […]

The vicious cycle of ROAS targets is killing your business


data-information-overload
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very […]

A balanced approach to data-driven SEO


google-job-search-mobile
Salary, location and application details are now included directly in job listing search results. After releasing its job listing search feature in June of this year, Google has updated the function so that new details about open positions will show up in search results. According to the announcement on the Google Search […]

Google adds new features to its job listings search tool ...



apple-search-ads
No keywords, no bidding with new simplified search product. Apple says it will bring more installs with less effort “at a predictable cost.” That’s how the company is pitching its new Search Ads Basic offering. Apple rolled out Search Ads for the App Store in September 2016. Since that time, Apple has seen significant adoption […]

Apple launches ‘set it and forget it’ Search Ads Basic ...


man-data-analytics-performance
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting clicks, and it’s not […]

Which PPC metrics matter? Lessons from half a million keywords


human-robot-ai-machine
Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients. Earlier this year, I wrote about how artificial intelligence (AI) and machine learning […]

PPC agencies will play these 4 roles when automation takes ...



Screen-Shot
While it makes lots of mistakes, it also gets lots of things right. Google Lens has gone live or is about to on Pixel phones in the US, the UK, Australia, Canada, India and Singapore (in English). Over the past couple of weeks, I’ve been using it extensively and have had mostly […]

Google Lens an impressive start for ‘visual search’


SWOT-SEO-Chart 2
Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. When it comes to SEO, it can be hard to know where to start — and it is easy […]

SEO SWOT Analysis: Focus your efforts in areas that deliver ...


google-shopping-products
A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool. With the growing importance of Google Shopping campaigns in paid search results for brands and manufacturers, getting product data correct and consistent has become an increasingly urgent task. It’s been […]

Google Manufacturer Center for product data expands scope, launches API



Organic-Search
How do you measure success within your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that […]

My 12 most important SEO metrics to monitor


google-trends
Google says it aims to open up more data to show what’s being searched around the world. Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News […]

Google Trends now shows data for YouTube search, Google Shopping, ...


website-design
Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked bad, […]

How your website redesign can sabotage your paid search efforts