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What’s different about the holidays this year? If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At […]

3 behavioral stats for retailers to supercharge your holiday strategy


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Your ultimate cheat sheet to Google’s algorithmic changes and penalties, available in a free PDF. Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and […]

8 major Google algorithm updates, explained


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Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make. The digital marketing landscape has evolved significantly over the last two decades. And between Google’s ever-changing algorithm and the deluge of misinformation floating through the digital marketing […]

5 easy-to-miss SEO mistakes blogs make



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What should you look for in a local marketing automation solution? Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local […]

Compare 16 local marketing automation platforms


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Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand. The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers. […]

Maximizing the potential and value of your SEO team


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Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems. Fourteen months after Facebook’s Messenger added support for its parent company’s proprietary article format, Messenger will no longer display the Instant Article version of a link when opened within the messaging app. The […]

Facebook will stop displaying Instant Articles within Messenger



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Overloaded with content? Julie Joyce explains why it’s essential for SEOs and link builders to learn how to wade through a sea of potential misinformation. I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too […]

Fake news! How to recognize bad advice in link building ...


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Don’t get caught off guard by limitations you weren’t aware of! Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts. Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you […]

20 of Google’s limits you may not know exist


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Looking to take your location targeting to the next level? Columnist Carrie Albright offers some new geotargeting ideas for your PPC campaigns. As advertising platforms diversify the targeting options they provide, we are challenged to become more and more creative with exactly how we find and appeal to our customer […]

Your 6 new ways to use location targeting



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For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season. July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does […]

7 most important SEO focus areas for colleges and universities


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What happens when 50 U.S. companies contribute more than $1.4 billion and 10.1 million volunteer hours in communities around the country? A perfect trifecta that helps solve community issues, gives employees a stronger sense of purpose, and creates better business conditions in places where companies operate. Last week, Points of […]

DOING GOOD AND DOING WELL


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Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it’s worth the investment for many organizations. Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web […]

The value of an in-house SEO