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But they aren’t always the source of answers for Google Home Digital agency ROAST has released a Voice Search Ranking Report (registration required), which seeks to categorize and understand how Google processes and responds to voice queries. It also tries to determine when Google Home uses featured snippets/Answer Box results and when it does […]

Study: 80% of Google Home results come from snippets


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Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out? Author’s note: Besides being a customer of Ahrefs, I have no affiliation with the tool, and this is not a paid article. Ahrefs […]

4 reports you can pull from Ahrefs that you didn’t ...


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Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018. We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how […]

SEO trends and Google changes to expect in 2018



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Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research. Forrester Research says that search marketing is poised for “a late-stage renaissance.” The firm, which also expects significant mobile, video and social media advertising growth through 2021, cites a number of factors behind […]

Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm


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In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to. Online advertising experts love to talk about the importance of matching […]

How to reverse-engineer your online advertising strategy


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Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018. Oh, the resolutions keep coming! Based on last year’s 17 link resolutions for 2017, I give you my 18 link resolutions for the new year. Here’s to a great start for all your marketing efforts! […]

18 link resolutions for 2018



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A test includes a new call-out and ad treatment for the shopping program in mobile search results. This week, we spotted a new treatment for Google Express in the search results. This included two new elements: a promotion for the program at the top of the results and a new […]

New test prominently showcases Google Express in mobile search results


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How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns. As 2017 comes to a close, many SEOs will be looking forward and setting some goals for their campaigns in […]

SMART goals for SEO


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Here’s everything we know about the Google mobile-first index. Google is rolling out a new mobile-first index. This means Google will create and rank its search listings based on the mobile version of content, even for listings that are shown to desktop users. Wondering how this will all work? We’ve compiled […]

FAQ: All about the Google mobile-first index



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Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index. As we wrap up 2017 and look forward to 2018, many SEOs will speculate about what to expect in the year to […]

What to watch for in 2018: Mobile SEO predictions


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Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017. It’s that time of the year! That time of year when we all agonizingly optimize for holiday shopping behavior, […]

Unique international trends require a unique marketing approach


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Online-offline attribution doesn’t need to be so hard. With more than half of internet use now occurring on mobile devices, brands are focused on bridging the gap between their digital presence and in-store sales. Today’s consumers research products on the go, using their smartphones to find and choose at which […]

Measure the impact of digital marketing on in-store sales