Much of the content creation and verification process is automated. Website hosting and small business marketing firm GoDaddy has done an integration with Google that largely automates the process of setting up and verifying a Google My Business (GMB) profile. GMB registration and submission is integrated with the company’s GoCentral […]

GoDaddy web hosting now integrated with Google My Business

Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem. As search engine optimization specialists (SEOs), we all have one goal: to increase organic traffic for our clients. We optimize signals to increase the relevancy […]

Are you getting credit for all of your organic visits ...

Contributor Ryan Shelley explains that technical SEO is more important than ever — but for long-term ranking success, understanding how Google processes data is key. “Does technical SEO even matter anymore?” “If I just write a lot of content, I’ll drive traffic right?” “Is keyword research even worth the investment?” […]

Technical SEO in the age of semantic search and Google

Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain. In Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per […]

What’s going on with Google brand CPC?

Live Webinar: Thursday, February 8, 2018 — 1:00 PM ET (10:00 AM PT) Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months […]

The 5 Big Disruptions to Marketing in 2018

Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets. Google has published one of the most comprehensive explanations yet of their featured snippets in a post on the search blog. Featured snippets, in short, are the quick direct answers you see at […]

Google publishes comprehensive guide to featured snippets

A new button in the beta Search Console explains why all of the old reports have not been migrated yet. If you log into the new Google Search console and click on any of your verified profiles at the top right, you may see a new button in the interface named “coming […]

Tell Google which report you are really missing in new ...

Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first […]

15 PPC pro tips for writing text ads

Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating. Two years after Facebook dropped its branded content restrictions and rolled out a branded content tagging system, the number of organic posts that marketers pay publishers and creators to […]

Facebook updates branded content policy to clarify what qualifies as ...

Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site. Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a ranking […]

Will AMP improve your rankings? How to set up an ...

But they aren’t always the source of answers for Google Home Digital agency ROAST has released a Voice Search Ranking Report (registration required), which seeks to categorize and understand how Google processes and responds to voice queries. It also tries to determine when Google Home uses featured snippets/Answer Box results and when it does […]

Study: 80% of Google Home results come from snippets

Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out? Author’s note: Besides being a customer of Ahrefs, I have no affiliation with the tool, and this is not a paid article. Ahrefs […]

4 reports you can pull from Ahrefs that you didn’t ...