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You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). […]

Beware these 7 sneaky PPC attribution tricks


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Do you wish your Alexa or Google Home were even smarter? What if our voice assistants could tell us about store promotions or help us plan a day’s activities while on vacation? Thanks to #BeyondClick, this is now a real possibility. #BeyondClick was one of seven sneaks shown at Adobe […]

SUMMIT SNEAKS: BRINGING NEW REALITIES TO CUSTOMER EXPERIENCES


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At SMX West, Google’s Gary Illyes said the company is still experimenting with its mobile-first index and doesn’t have an exact timeline for launch. Don’t freak out. That’s what Google’s Gary Illyes repeated this week — at least three times — to SEOs and webmasters who might be concerned about […]

Google’s mobile-first index is (still) months away



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SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as […]

Are technical and content audits still relevant?


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In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control. In case you haven’t heard, Google has decided to ignore function words and word order for exact match keywords. If […]

Seriously, Google, can you just make exact match exact?


customer-marketing
Maybe it’s time to rethink your approach… B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they […]

What is customer marketing?



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The closure marks the final end of a chapter of humans trying to organize the web. DMOZ — the Open Directory Project — officially closed today. The move comes three days later than originally planned. It marks the end of an era of humans trying to catalog the entire web. […]

DMOZ has officially closed after nearly 19 years of humans ...


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I grew up in a library. Well, sort of. My family arrived in the United States as refugees when I was a toddler and, living in a community without many resources or youth programs, my parents were unsure of what to do with me outside of school. This was especially […]

Helping libraries get youth excited about computer science


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What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews recent studies done on this topic and presents his conclusions. Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can […]

A technical argument for quality content



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Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it. Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows you to add or update […]

How to use Google Tag Manager to show your clients ...


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Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are […]

How to monitor Google Knowledge Graph changes and performance


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HealthNews.com confirms being reincluded in the Google index after being deindexed last week. In a rare move, Google confirmed that a publisher named Natural News was penalized and deindexed by the major search engine over Google webmaster guidelines violations. In fact, Google’s John Mueller specifically said the site was using […]

After rare Google confirmation of on-site penalty, Natural News is ...